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Provenance insights. One post at a time.
What is C2PA? The Open Standard for Content Provenance
C2PA (Coalition for Content Provenance and Authenticity) is an open standard for embedding signed, machine-readable provenance records in media files. Here's how it works and why it matters.
Read more →EU AI Act Article 50 Explained: What AI Providers Must Do
Article 50 of the EU AI Act establishes transparency obligations for AI systems that generate synthetic content. Here's what it requires, in plain English — and what it doesn't require.
Read more →How TrustMark Watermarks Survive JPEG Recompression
TrustMark is Adobe's invisible watermarking algorithm for images. We explain how it works, what transformations it survives, and where its limits are. Honest about the tradeoffs.
Read more →The 6-Layer Model for AI Content Transparency
AI content transparency is not a single technology. It's a stack of six interdependent layers: cryptographic provenance, watermarking, soft-binding, verification, audit, and agent access. Here's how they fit together.
Read more →How to Sign Images with Verbitas: A Developer Tutorial
A complete developer tutorial for signing AI-generated images with Verbitas. Covers the free tier, the Python SDK, and verifying the result.
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